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International marketing / Philip R. Cateora.

By: Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 9th edDescription: xxiii, 772 p. : ill. ; 26 cmISBN:
  • 978-0256139501
Subject(s): DDC classification:
  • 658.848 C357i 1996 20
LOC classification:
  • HF1009.5 .C35 1996
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.848 C357i 1996 1 Available 707
Books Books Premier University Business Library 658.848 C357i 1996 2 Available 708
Books Books Premier University Business Library 658.848 C357i 1996 3 Available 580
Books Books Premier University Business Library 658.848 C357i 1997 4 Available 581

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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