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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.[2010]Edition: 8th edDescription: xxv, 836 p. : ill. ; 29 cmISBN: - 0071284400
- 22 659.1 B427a 2010
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Premier University Business Library | 659.1 B427a 2010 | 1 | Available | 22435 | ||
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Premier University Business Library | 659.1 B427a 2010 | 2 | Available | 22436 | ||
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Premier University Business Library | 659.1 B427a 2010 | 3 | Available | 22437 | ||
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Premier University Business Library | 659.1 B427a 2010 | 4 | Available | 22438 | ||
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Premier University Business Library | 659.1 B427a 2010 | 5 | Available | 22439 | ||
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Premier University Business Library | 659.1 B427a 2010 | 6 | Available | 22440 | ||
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Premier University Business Library | 659.1 B427a 2010 | 7 | Available | 22441 | ||
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Premier University Business Library | 659.1 B427a 2010 | 8 | Available | 22442 | ||
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Premier University Business Library | 659.1 B427a 2010 | 9 | Available | 22443 | ||
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Premier University Business Library | 659.1 B427a 2010 | 10 | Available | 22444 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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