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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani .

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill, 2010.Edition: 7th editionDescription: xxxiii, 1075 p. : ill. ; 24 cmISBN:
  • 978-0073255965
Subject(s): DDC classification:
  • 22 659.1 B427a 2010
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 659.1 B427a 2011 1 Available 23232
Books Books Premier University Business Library 659.1 B427a 2011 2 Available 23235
Books Books Premier University Business Library 659.1 B427a 2011 3 Available 23239
Books Books Premier University Business Library 659.1 B427a 2011 4 Available 23238
Books Books Premier University Business Library 659.1 B427a 2011 6 Available 23236
Books Books Premier University Business Library 659.1 B427a 2011 7 Available 23237
Books Books Premier University Business Library 659.1 B427a 2011 8 Available 23233
Books Books Premier University Business Library 659.1 B427a 2010 9 Available 23032
Books Books Premier University Business Library 659.1 B427a 2010 10 Available 23033
Books Books Premier University Central Library 659.1 B427a 2011 5 Available 23234

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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