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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.] .Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:
  • 978-0073381008
Subject(s): DDC classification:
  • 658.8/02 C898s 2009 22
LOC classification:
  • HF5415.135 .C72 2006
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8/02 C898s 2009 1 Available 23064
Books Books Premier University Business Library 658.8/02 C898s 2010 2 Available 23065
Books Books Premier University Business Library 658.8/02 C898s 2010 4 Available 23067
Books Books Premier University Business Library 658.8/02 C898s 2010 5 In transit from Premier University Law Library to Premier University Business Library since 29/01/2018 23068
Books Books Premier University Business Library 658.8/02 C898s 2010 6 Available 23069
Books Books Premier University Business Library 658.8/02 C898s 2010 7 Available 23070
Books Books Premier University Business Library 658.8/02 C898s 2009 8 Available 23071
Books Books Premier University Business Library 658.8/02 C898s 2009 9 Available 23072
Books Books Premier University Business Library 658.8/02 C898s 2009 10 Available 23073
Books Books Premier University Business Library 658.8/02 C898s 2010 3 In transit from Premier University Business Library to Premier University Central Library since 07/03/2022 23066

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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