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Strategic Marketing / O. C. Ferrell & Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Mexico : Cengage Learning, 2009.Description: 439 p. : ill. ; 24 cmISBN:
  • 978-0538467384
Subject(s): DDC classification:
  • 658.802 F368s 2009 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.802 F368s 2009 1 Available 23185
Books Books Premier University Business Library 658.802 F368s 2009 2 Available 23186

Includes bibliographical references and index.

BBA , MBA , EMBA .

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