TY  - BOOK
AU  - Nickels,William G.
TI  - Marketing communication and promotion
SN  - 978-0415507714
AV  - HF5415.125 .N53 1980
U1  - 658.8  N632m  1980 22
PY  - 1980///
CY  - Columbus, Ohio
PB  - Grid Pub.
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -