TY  - BOOK
AU  - Kumar, Niraj .
TI  - Marketing communications: Theory & Practice 
SN  - 8178660067
U1  - 658.802  K95m  2001 22
PY  - 2001///
CY  - Mumbai
PB  - Himalaya Publishing House .
KW  - Communication in marketing
N1  - Includes bibliographical references; BBA , MBA , EMBA
ER  -