TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 9780132336222 (pbk. : international ed.)
U1  - 658.827  K29s  2008 22
PY  - 2008///.[Indian print]
CY  - Harlow
PB  - Pearson Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -