TY  - BOOK
AU  - Aaker,David A.
AU  -  McLoughlin,Damien
TI  - Strategic market management: global perspectives 
SN  - 9780470689752 (pbk.)
AV  - HF5415.13 .A23 2010
U1  - 658.8/02  A111s  2014 22
PY  - 2014/// [Reprint]
CY  - New Delhi
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization; BBA, MBA, EMBA
ER  -