TY  - BOOK
AU  - Kotler, Philip, 
AU  - Armstrong,Gary
AU  - Opresnik,Marc O.
TI  - Principles of marketing
SN  - 9781292341132
AV  - HF5415 .K6314 2021
U1  - 658.8 K87p 2021 22
PY  - 2021///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing
N1  - This edition also issued in print: 2021; Previous edition issued in print: 2018; Includes bibliographical references and index; BBA, MBA, RMBA, EMBA
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003309.html
ER  -