TY - BOOK AU - Ulrich,Karl T. AU - Eppinger,Steven D. AU - Yang,Maria C. TI - Product design and development SN - 9781260043655 (alk. paper) AV - HD31 .U47 2020 U1 - 658.5/752 U45p 2020 23 PY - 2020/// CY - New York PB - McGraw-Hill Education KW - Industrial management KW - Production management KW - Industrial engineering KW - New products KW - Management N1 - Includes index; BBA, MBA, RMBA, EMBA ER -