TY  - BOOK
AU  - Vaynerchuk,Gary
TI  - The thank you economy
SN  - 9780061914188 (hbk.)
AV  - HF5415.5 .V396 2011
U1  - 658.8/12 V392t 2011 22
PY  - 2011///
CY  - New York
PB  - Harper Business
KW  - Customer relations
KW  - Social media
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Management
N1  - Includes bibliographical references; BBA, MBA, EMBA
N2  - Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets
ER  -