TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wirtz, Jochen.
TI  - Services marketing : : people, technology, strategy / 
SN  - 978-0131875524
U1  - 658.8  L898s  2004 22
PY  - 2004///.[Ist Indian reprint]
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -