TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : : an applied orientation 
SN  - 978-0130337160
U1  - 658.83  M249m  2006 22
PY  - 2006///. [2nd Indian reprint]
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -