TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 978-0131018617
U1  - 658.8  K87p  2004 22
PY  - 2004///. [ Ist Indian ed.]
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -