TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: a South Asian perspective 
SN  - 9780273711568 (pbk.)
AV  - HF5415 .K6314 2008
U1  - 658.8  P954  2010 22
PY  - 2010///. [ South Asian ed. ]
CY  - Delhi
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008; Includes  bibliographical  reference  and  index; BBA, MBA, EMBA
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003309.html
ER  -