TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in Marketing Management
SN  - 978-0256204643
AV  - HF5415.13 .B448 1997
U1  - 658.8 B527c 1997 21
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Includes bibliographical references; BBA , MBA , EMBA,RMBA
ER  -