TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 978-0072519174
AV  - HF5415.13 .M369 1984
U1  - 658.8  M123b  1984 19
PY  - 1984///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -