TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 978-0072416886
AV  - HF5415.33.U6 H38 2004
U1  - 658.8/342 H393c 2001 21
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes; BBA, MBA, EMBA
ER  -