TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer Behavior / 
SN  - 978-0131869608
U1  - 658.8342  S333c  2008 22
PY  - 2008///. [ Indian reprint]
CY  - Upper Saddle River, N.J. : 
PB  - Pearson Prentice Hall, 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -