TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International marketing / SN - 978-0073661322 U1 - 658.848 C357i 1999 21 PY - 1999/// CY - Boston, Mass. PB - McGraw-Hill/Irwin, KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index; BBA , MBA , EMBA ER -