TY - BOOK AU - Cateora,Philip R. TI - International marketing SN - 978-0256139501 AV - HF1009.5 .C35 1996 U1 - 658.848 C357i 1996 20 PY - 1996/// CY - Chicago PB - Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes; BBA , MBA , EMBA ER -