TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael F.
AU  - Arens, Christian.
TI  - Contemporary advertising and integrated marketing communications
SN  - 978-0071220606
U1  - 659.1 A681c 2011 22
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Advertising
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -