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21.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , c1999. 2000
Availability: Items available for loan: Premier University Business Library (7)Call number: 658.8 K87p 1999, ... Not available: Premier University Business Library: In transit (7).
22.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2004. [ Ist Indian ed.]
Availability: Items available for loan: Premier University Business Library (7)Call number: 658.8 K87p 2004, ...
23.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India , 1997
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 K87p 1997. Not available: Premier University Business Library: In transit (1).
24.
Principles of marketing : a South Asian perspective / Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Prentice Hall, 2010. [ South Asian ed. ]
Online resources:
Availability: Items available for loan: Premier University Business Library (11)Call number: 658.8 P954 2010, ... Not available: Premier University Business Library: Checked out (2).
25.
Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8 B527c 1997, ... Premier University Central Library (1)Call number: 658.8 B527c 1997. Not available: Premier University Business Library: In transit (1).
26.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, 2011
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8 Z48s 2011, ... Premier University Central Library (1)Call number: 658.8 Z48s 2011.
27.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1984
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 M123b 1984. Not available: Premier University Business Library: In transit (1).
28.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western, c2007.[2nd Indian reprint 2009]
Availability: Items available for loan: Premier University Business Library (5)Call number: 658.83 Z64e 2007, ... Premier University Central Library (1)Call number: 658.83 Z64e 2009.
29.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02.
30.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Prentice Hall , 1998. [3rd Indian reprint ]
Availability: Items available for loan: Premier University Business Library (27)Call number: 658.848 O58i 1998, ...
31.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. [ Indian reprint]
Availability: Items available for loan: Premier University Business Library (18)Call number: 658.8342 S333c 2008, ... Premier University Central Library (1)Call number: 658.8342 S333c 2008. Not available: Premier University Business Library: Checked out (1).
32.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 S333c 2005, ...
33.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1997.[1999]
Availability: Items available for loan: Premier University Business Library (9)Call number: 658.8342 S333c 1999, ...
34.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.[2010]
Availability: Items available for loan: Premier University Business Library (8)Call number: 658.848 C357i 2010, ... Not available: Premier University Business Library: Checked out (2).
35.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005.[2007]
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.848 C357i 2007, ...
36.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c1999
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.848 C357i 1999, ... Not available: Premier University Business Library: In transit (2).
37.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mexico : Cengage Learning , 2011. [ 7th Indian reprint]
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.848 C998i 2011, ... Premier University Central Library (1)Call number: 658.848 C998i 2011.
38.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.848 C357i 2003.
39.
International marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.848 C357i 1996, ...
40.
Marketing management / Philip Kotler. by Series: The Prentice-Hall international series in marketing
Edition: 10th ed. ( The millenniun ed. ) .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2000
Availability: Items available for loan: Premier University Business Library (11)Call number: 658.8 K87m 2000, ... Not available: Premier University Business Library: In transit (1).
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