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1.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996. [13th printing 1999]
Availability: Items available for loan: Premier University Business Library (20)Call number: 659.1 B328a 1999, ... Not available: Premier University Business Library: In transit (2).
2.
Strategic market management / David A. Aaker. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley, c2005. [Reprint 2008]
Availability: Items available for loan: Premier University Business Library (5)Call number: 658.8 A111s 2007, ... Premier University Central Library (1)Call number: 658.8 A111s 2007.
3.
Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin . by
Edition: Special ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley, 2014 [Reprint]
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8/02 A111s 2014, ... Not available: Premier University Central Library: In transit (1).
4.
Strategic market management / David A. Aaker. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & sons, Inc., c1992
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 A111s 1992.
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