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Strategic Marketing for Nonprofit Organizations / Alan R. Andreasen, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Prentice Hall, 2003.Edition: Sixth editionDescription: vii, 536 pages : illustration ; 25 cmISBN:
  • 013041977X
Subject(s): DDC classification:
  • 658.8 A557s 2003 21
LOC classification:
  • HF5415 .K6312 2003
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Central Library 658.8 A557s 2003 1 Available 27543

Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

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