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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina; J. Craig Andrews, Marquette University.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Cengage Learning, ©2013. 2016.[2nd Indian reprint]Edition: Ninth editionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmISBN:
  • 9781111580216 (hbk)
  • 9788131528242
  • 1111580219 (hbk)
  • 8131528243
Subject(s): Genre/Form: DDC classification:
  • 658.8/2 S555a 2016 22
LOC classification:
  • HF5415.123 .S54 2013
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Includes bibliographical references and index.

BBA, MBA, EMBA.

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