Marketing communications / Jim Blythe.
Material type:
TextPublication details: New York : FT/Prentice Hall, 2000.[ Ist Indian reprint ].Description: xii, 252 p. : ill. ; 25 cmISBN: - 978-0273702054
- 658.802 B661m 2000 22
- HF5415 .B485 2006
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Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
BBA , MBA , EMBA .
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