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1.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1997. [Ist Indian ed. 2000]
Availability: Items available for loan: Premier University Business Library (26)Call number: 658.8 P945m 2000, ... Not available: Premier University Business Library: In transit (1).
2.
Strategic Marketing / O. C. Ferrell & Michael D. Hartline. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mexico : Cengage Learning, 2009
Availability: Items available for loan: Premier University Business Library (2)Call number: 658.802 F368s 2009, ...
3.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1987
Availability: No items available.
4.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1987
Availability: No items available.
5.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1987
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 P945m 1987.
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