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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006.[2010]
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.802 Z48s 2010, ...
2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, 2011
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8 Z48s 2011, ... Premier University Central Library (1)Call number: 658.8 Z48s 2011.
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