The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.

By:

Hiebing, Roman G

Contributor(s):

Cooper, Scott W

Material type: Text

TextPublication details: New York : McGraw-Hill, 2004.Edition: Third editionDescription: xx, 323 pages. ; 28 cmISBN:

0071395229 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.8/02 H633o 2004 22

LOC classification:

HF5415.13 .H518 2004

Online resources:

Contents:

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Central Library	658.8/02 H633o 2004	1	Available		27576

Includes index.

BBA, MBA, EMBA.

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