Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996. [13th printing 1999].Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 978-0133057157
- 659.1 B328a 1999 20
- HF5823 .A13 1996
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Premier University Business Library | 659.1 B328a 2000 | 18 | In transit from Premier University Law Library to Premier University Business Library since 11/06/2016 | 1344 | ||
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Premier University Law Library | 659.1 B328a 2000 | 19 | In transit from Premier University Law Library to Premier University Business Library since 09/11/2024 | 1345 | ||
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Premier University Law Library | 659.1 B328a 2000 | 20 | Available | 1347 | ||
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Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
BBA , MBA , EMBA .
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