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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
Material type:
TextPublication details: Nodia, India : Pearson India Education Services Pvt. Ltd., 2019Edition: Fourth editionDescription: xxix, 586 pages : color illustrations ; 26 cmISBN: - 9789332542204
- 9780132664257 (hbk.)
- 658.8/27 K29s 2019 23
- HD69.B7 K45 2013
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Premier University Business Library | 658.8/27 K29s 2019 | 1 | Available | 26180 | ||
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Premier University Business Library | 658.8/27 K29s 2019 | 2 | Available | 26181 | ||
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Premier University Business Library | 658.8/27 K29s 2019 | 3 | Available | 26182 | ||
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Premier University Business Library | 658.8/27 K29s 2019 | 4 | Available | 26183 | ||
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Premier University Business Library | 658.8/27 K29s 2019 | 5 | Available | 26184 |
Includes bibliographical references and index.
BBA, MBA, RMBA, EMBA.
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