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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani . by
Edition: 7th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2010
Availability: Items available for loan: Premier University Business Library (9)Call number: 659.1 B427a 2011, ... Premier University Central Library (1)Call number: 659.1 B427a 2011.
2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Both of San Diego State University, Keyoor Purani, Indian Institute of Management Kozhikode by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;
Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2022
Availability: Items available for loan: Premier University Business Library (5)Call number: 659.1 B427a 2022, ...
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