Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.

Contributor(s):

Material type: Text

TextSeries: The foundation series in business marketingPublication details: New York : Best Business Books, c2004.Description: xxiii, 283 pages ; 22 cmISBN:

0789023113 (case : alk. paper)
0789023121 (soft : alk. paper)

Uniform titles:

Journal of business-to-business marketing.

Subject(s):

DDC classification:

658.8/3 R353f 2004 22

LOC classification:

HF5415.1263 .F86 2004

Online resources:

Table of contents

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Central Library	658.8/3 R353f 2004	1	Available		27532

"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."

Includes bibliographical references and index.

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