Lesikar's business communication : connecting in a digital world / Kathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.
Material type: TextPublication details: New york : MC Graw Hill Education , 2014.Edition: Thirteenth editionDescription: xxxix, 672 pages : illustrations ; 25 cmISBN:- 9781259060809
- Business communication
- 651.7R422l 2014 23
- HF5721 .L37 2014
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Premier University Business Library | 651.7 R422l 2014 | 1 | Available | 28232 | ||
Books | Premier University Business Library | 651.7 R422l 2014 | 2 | Available | 28233 | ||
Books | Premier University Business Library | 651.7 R422l 2014 | 3 | Available | 28234 | ||
Books | Premier University Business Library | 651.7 | 4 | Available | 28235 | ||
Books | Premier University Business Library | 651.7 R422l 2014 | 5 | Available | 28236 |
Includes bibliographical references and index.
Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
Business.
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