Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By:

Saunders, Mark

Contributor(s):

Material type: Text

TextPublication details: Noida, India : Pearson India Education Services Pvt. Ltd. , c2011. 2016.Edition: Fifth editionDescription: xxxi, 614 pages : col. illustrations; 27 cmISBN:

9788131761045

Subject(s):

DDC classification:

650.072 S257r 2016 22

Contents:

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	650.072 S257r 2016	1	Available		18103
Books	Premier University Business Library	650.072 S257r 2016	2	Checked out	05/05/2021	18104
Books	Premier University Business Library	650.072 S257r 2016	3	Checked out	13/05/2021	18105
Books	Premier University Business Library	650.072 S257r 2016	4	Available		18106
Books	Premier University Business Library	650.072 S257r 2016	5	In transit from Premier University Business Library to Premier University Central Library since 22/07/2023		18107

Includes bibliographical references and index.

BBA, MBA, EMBA.

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