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	1.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson South-Western, c2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Availability: Items available for loan: Premier University Business Library (9)Call number: 658.8/2 S555a 2003, ... Place hold Add to cart (remove)
	2.	Advertising and promotion : an IMC approach / Terence A. Shimp. by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : South-Western Cengage Learning, 2008.[3rd India reprint] Availability: Items available for loan: Premier University Business Library (1)Call number: 658.82 S555a 2008. Premier University Central Library (1)Call number: 658.82 S555a 2008. Place hold Add to cart (remove)
	3.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina; J. Craig Andrews, Marquette University. by Shimp, Terence A Andrews, J. Craig Edition: Ninth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Cengage Learning, ©2013. 2016.[2nd Indian reprint] Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8/2 S555a 2016, ... Not available: Premier University Central Library: In transit (1). Place hold Add to cart (remove)

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