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Marketing research : measurement & method / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Prentice-Hall , 1999.Edition: 6th edDescription: xviii, 863 p.[G-19 p. , I-26 p.] : ill. ; 24 cmISBN:
  • 8120309618
Subject(s): DDC classification:
  • 20 658.83 T918m 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.83 T918m 1999 1 Available 515
Books Books Premier University Business Library 658.83 T918m 1999 2 Available 516

Includes bibliographical references and index .

BBA , MBA , EMBA .

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