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Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

By: Contributor(s): Material type: TextTextPublication details: Chennai : Pearson , c2011.Description: xxxii, 512 p. : ill. (some col.) ; 24 cmISBN:
  • 978-0324072969
Subject(s): DDC classification:
  • 658.8/04 V836b 2011 22
LOC classification:
  • HF5415.1263 .V582 2011
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 658.8/04 V836b 2011 1 Available 16681
Books Books Premier University Business Library 658.8/04 V836b 2011 3 Available 16680
Books Books Premier University Business Library 658.8/04 V836b 2011 4 Available 16683
Books Books Premier University Business Library 658.8/04 V836b 2011 5 Available 16684
Books Books Premier University Central Library 658.8/04 V836b 2011 2 Available 16682

Includes bibliographical references and index.

BBA , MBA , EMBA

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