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	1.	Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: McGraw-Hill/Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004 Availability: Items available for loan: Premier University Business Library (16)Call number: 658.8342 H393c 2004, ... Place hold Add to cart (remove)
	2.	Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2001 Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 H393c 2001, ... Not available: Premier University Business Library: In transit (1). Place hold Add to cart (remove)
	3.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E Belch, Michael A Series: The McGraw-Hill / Irwin Series in Marketing \| The McGraw-Hill / Irwin Series in Marketing Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2004 Availability: Items available for loan: Premier University Business Library (20)Call number: 659.1 B427a 2004, ... Place hold Add to cart (remove)
	4.	Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W Piercy, Nigel Series: McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.] Online resources: Publisher description Table of contents only Availability: Items available for loan: Premier University Business Library (8)Call number: 658.8/02 C898s 2009, ... Not available: Premier University Business Library: In transit (1). Premier University Central Library: In transit (1). Place hold Add to cart (remove)

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