Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

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Material type: Text

TextSeries: Scott, Foresman series in marketingPublication details: Glenview, Ill. : Scott, Foresman, c1986.Edition: 2nd edDescription: xx, 759, 75 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Central Library	658.8 K51p 1986	1	Available		13777

Includes bibliographies and indexes.

BBA, MBA

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