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	1.	Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- Ingram, Thomas N LaForge, Raymond W Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 B368m 1995, ... Premier University Central Library (1)Call number: 658.8 B368m 1995. Not available: Premier University Business Library: In transit (1). Place hold Add to cart (remove)
	2.	Marketing / Eric N. Berkowitz ... [et al.]. by Berkowitz, Eric N Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1997 Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 M345 1997, ... Place hold Add to cart (remove)
	3.	Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L, 1944- Kinnear, Thomas C, 1943- Series: The Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1997 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8 B527c 1997, ... Premier University Central Library (1)Call number: 658.8 B527c 1997. Not available: Premier University Business Library: In transit (1). Place hold Add to cart (remove)
	4.	Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02. Place hold Add to cart (remove)
	5.	International marketing / Philip R. Cateora. by Cateora, Philip R Series: The Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Premier University Business Library (4)Call number: 658.848 C357i 1996, ... Place hold Add to cart (remove)
	6.	Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by Johansson, Johny K Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin, c1997 Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/48 J65g 1997. Place hold Add to cart (remove)
	7.	Strategic marketing / David W. Cravens. by Cravens, David W Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02 C898s 1997. Place hold Add to cart (remove)
	8.	Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Arens, William F Bovée, Courtland L Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: Premier University Business Library (4)Call number: 659.1 A681c 1994, ... Place hold Add to cart (remove)
	9.	New products management / C. Merle Crawford. by Crawford, C. Merle (Charles Merle), 1924- Series: The Irwin series in marketing \| The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin, c1997 Availability: Items available for loan: Premier University Business Library (2)Call number: 658.5/75 C899n 1997, ... Place hold Add to cart (remove)
	10.	Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. by Churchill, Gilbert A Ford, Neil M Walker, Orville C Series: The Irwin series in marketing \| The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8/101 C563s 1997, ... Place hold Add to cart (remove)

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