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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill / Irwin Series in Marketing | The McGraw-Hill / Irwin Series in MarketingPublication details: New Delhi : Tata McGraw-Hill, c2004.Edition: 6th editionDescription: xxvi, (various paging) : ill. ; 24 cmISBN:
  • 978-0072536768
Subject(s): DDC classification:
  • 22 659.1 B427a 2004
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Premier University Business Library 659.1 B427a 2004 1 Available 22147
Books Books Premier University Business Library 659.1 B427a 2004 2 Available 22148
Books Books Premier University Business Library 659.1 B427a 2004 3 Available 22149
Books Books Premier University Business Library 659.1 B427a 2004 4 Available 22150
Books Books Premier University Business Library 659.1 B427a 2004 5 Available 22151
Books Books Premier University Business Library 659.1 B427a 2004 6 Available 22152
Books Books Premier University Business Library 659.1 B427a 2004 7 Available 22153
Books Books Premier University Business Library 659.1 B427a 2004 8 Available 22154
Books Books Premier University Business Library 659.1 B427a 2004 9 Available 22155
Books Books Premier University Business Library 659.1 B427a 2004 10 Available 22156
Books Books Premier University Business Library 659.1 B427a 2004 11 Available 7699
Books Books Premier University Business Library 659.1 B427a 2004 12 Available 7701
Books Books Premier University Business Library 659.1 B427a 2004 13 Available 7702
Books Books Premier University Business Library 659.1 B427a 2004 14 Available 7703
Books Books Premier University Business Library 659.1 B427a 2004 15 Available 7704
Books Books Premier University Business Library 659.1 B427a 2004 16 Available 7705
Books Books Premier University Business Library 659.1 B427a 2004 17 Available 7706
Books Books Premier University Business Library 659.1 B427a 2004 18 Available 7707
Books Books Premier University Business Library 659.1 B427a 2004 19 Available 7700
Books Books Premier University Business Library 659.1 B427a 2004 20 Available 7698

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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