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1.
The marketing communications process / M. Wayne DeLozier. by
Edition: International Student edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo : McGraw-Hill, c1976
Availability: Items available for loan: Premier University Business Library (8)Call number: 658.8 D361m 1976, ... Not available: Premier University Business Library: In transit (1).
2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009.[2010]
Availability: Items available for loan: Premier University Business Library (10)Call number: 659.1 B427a 2010, ...
3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani . by
Edition: 7th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2010
Availability: Items available for loan: Premier University Business Library (9)Call number: 659.1 B427a 2011, ... Premier University Central Library (1)Call number: 659.1 B427a 2011.
4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The McGraw-Hill / Irwin Series in Marketing | The McGraw-Hill / Irwin Series in Marketing
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2004
Availability: Items available for loan: Premier University Business Library (20)Call number: 659.1 B427a 2004, ...
5.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Premier University Business Library (9)Call number: 658.8/2 S555a 2003, ...
6.
Marketing communication and promotion / William G. Nickels. by Series: Grid series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Grid Pub., c1980
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 N632m 1980.
7.
Marketing communications : Theory & Practice / Niraj Kumar . by
Edition: 2nd rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Himalaya Publishing House . 2001
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.802 K95m 2001. Not available: Premier University Business Library: In transit (1).
8.
Advertising and promotion : an IMC approach / Terence A. Shimp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : South-Western Cengage Learning, 2008.[3rd India reprint]
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.82 S555a 2008. Premier University Central Library (1)Call number: 658.82 S555a 2008.
9.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina; J. Craig Andrews, Marquette University. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, ©2013. 2016.[2nd Indian reprint]
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8/2 S555a 2016, ... Not available: Premier University Business Library: Checked out (1). Premier University Central Library: In transit (1).
10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Both of San Diego State University, Keyoor Purani, Indian Institute of Management Kozhikode by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;
Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2022
Availability: Items available for loan: Premier University Business Library (4)Call number: 659.1 B427a 2022, ... Not available: Premier University Business Library: Checked out (1).
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