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1.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993.[2006]
Availability: Items available for loan: Premier University Business Library (33)Call number: 658.8342 L886c 2006, ... Premier University Central Library (1)Call number: 658.8342 L886c 2006. Not available: Premier University Business Library: Checked out (1).
2.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Premier University Business Library (16)Call number: 658.8342 H393c 2004, ...
3.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2001
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 H393c 2001, ... Not available: Premier University Business Library: In transit (1).
4.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. [ Indian reprint]
Availability: Items available for loan: Premier University Business Library (18)Call number: 658.8342 S333c 2008, ... Premier University Central Library (1)Call number: 658.8342 S333c 2008. Not available: Premier University Business Library: Checked out (1).
5.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 S333c 2005, ...
6.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1997.[1999]
Availability: Items available for loan: Premier University Business Library (9)Call number: 658.8342 S333c 1999, ...
7.
Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Encino, Calif. : Dickenson, c1978
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/342 B512c 1978. Not available: Premier University Business Library: In transit (1).
8.
Microeconomics and behavior / Robert H. Frank. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Premier University Business Library (1)Call number: 338.5.
9.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: Revised edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1983
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/342 H393c 1983.
10.
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City; Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey; S. Ramesh Kumar, IIMB Chair of Excellence, Professor of Marketing Indian Institute of Management Bangalore. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson India Education Services Pvt.Ltd., c2019
Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8/342 S333c 2019, ... Not available: Premier University Business Library: Checked out (2). Premier University Central Library: Checked out (1).
11.
Data science : concepts and practice / Vijay Kotu, Bala Deshpande. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, MA : Morgan Kaufmann is an imprint of Elsevier, 2019
Availability: Items available for loan: Premier University Business Library (4)Call number: 006.3/12 K87d 2019, ... Not available: Premier University Business Library: Checked out (1).
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