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1.
Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Encino, Calif. : Dickenson, c1978
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/342 B512c 1978. Not available: Premier University Business Library: In transit (1).
2.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: Revised edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1983
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/342 H393c 1983.
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