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1.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1997. [Ist Indian ed. 2000]
Availability: Items available for loan: Premier University Business Library (26)Call number: 658.8 P945m 2000, ... Not available: Premier University Business Library: In transit (1).
2.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997. [41st Indian reprinting 1999]
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 K87m 1999, ...
3.
Marketing management / Philip Kotler and Kevin Lane Keller . by Series: The Prentice-Hall international series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2006
Availability: Items available for loan: Premier University Business Library (16)Call number: 658.8 K87m 2006, ... Not available: Premier University Business Library: Checked out (1).
4.
Marketing management / Philip Kotler. by Series: The Prentice-Hall international series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997. [3rd Indian reprint 2004]
Availability: Items available for loan: Premier University Business Library (8)Call number: 658.8 K87m 2004, ... Premier University Central Library (2)Call number: 658.8 K87m 2003, ...
5.
Marketing management : a South Asian perspective Philip Kotler...[et al]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: Premier University Business Library (11)Call number: 658.8 M345 2009, ... Not available: Premier University Business Library: Checked out (1).
6.
Essentials of services marketing : concept , strategics and cases / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western , c2001
Availability: Items available for loan: Premier University Business Library (30)Call number: 658.802 H699e 2001, ...
7.
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill , c2003
Availability: Items available for loan: Premier University Business Library (37)Call number: 658.802 Z48s 2004, ...
8.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006.[2010]
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.802 Z48s 2010, ...
9.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education , 2004.[Ist Indian reprint]
Availability: Items available for loan: Premier University Business Library (14)Call number: 658.8 L898s 2004, ... Not available: Premier University Business Library: Checked out (1).
10.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed .
Material type: Text Text
Publication details: New Delhi : Pearson Education , 2006. [2nd Indian reprint]
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.83 M249m 2006, ... Not available: Premier University Business Library: In transit (1).
11.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall , 2010
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.83 M249m 2010, ...
12.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Jersey : Prentice Hall , 2003
Availability: Items available for loan: Premier University Business Library (5)Call number: 658.83 M249m 2003, ... Not available: Premier University Business Library: In transit (1).
13.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 B368m 1995, ... Premier University Central Library (1)Call number: 658.8 B368m 1995. Not available: Premier University Business Library: In transit (1).
14.
The marketing communications process / M. Wayne DeLozier. by
Edition: International Student edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo : McGraw-Hill, c1976
Availability: Items available for loan: Premier University Business Library (8)Call number: 658.8 D361m 1976, ... Not available: Premier University Business Library: In transit (1).
15.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Premier University Business Library (28)Call number: 658.8 K87p 2006, ...
16.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Premier University Business Library (10)Call number: 658.8 S792f 1994, ... Not available: Premier University Business Library: In transit (5).
17.
Marketing / Eric N. Berkowitz ... [et al.]. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Irwin, c1997
Availability: Items available for loan: Premier University Business Library (3)Call number: 658.8 M345 1997, ...
18.
Marketing / Steven J. Skinner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1990
Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 S628m 1990.
19.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2000
Availability: Items available for loan: Premier University Business Library (4)Call number: 658.802 Z48s 2000, ...
20.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , c2001
Availability: Items available for loan: Premier University Business Library (7)Call number: 658.8 K87p 2001, ... Premier University Central Library (1)Call number: 658.8 K87p 2001.
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