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	1.	Essentials of services marketing : concept , strategics and cases / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western , c2001 Availability: Items available for loan: Premier University Business Library (30)Call number: 658.802 H699e 2001, ... Place hold Add to cart (remove)
	2.	Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill , c2003 Online resources: Publisher description Table of contents Availability: Items available for loan: Premier University Business Library (37)Call number: 658.802 Z48s 2004, ... Place hold Add to cart (remove)
	3.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2006.[2010] Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Premier University Business Library (10)Call number: 658.802 Z48s 2010, ... Place hold Add to cart (remove)
	4.	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H Wirtz, Jochen Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Pearson Education , 2004.[Ist Indian reprint] Availability: Items available for loan: Premier University Business Library (14)Call number: 658.8 L898s 2004, ... Not available: Premier University Business Library: Checked out (1). Place hold Add to cart (remove)
	5.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2000 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Premier University Business Library (4)Call number: 658.802 Z48s 2000, ... Place hold Add to cart (remove)
	6.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by [Zeithaml, Valarie A.] Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw-Hill, 2011 Online resources: Publisher description Table of contents Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8 Z48s 2011, ... Premier University Central Library (1)Call number: 658.8 Z48s 2011. Place hold Add to cart (remove)
	7.	Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen [author.] Lovelock, Christopher H [author.] Edition: Third edition. Material type: Text; Literary form: Not fiction Publication details: Harlow, England : Pearson, 2018 Availability: Items available for loan: Premier University Business Library (5)Call number: 658.8 W799e 2018 , ... Place hold Add to cart (remove)

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