| 000 | 00898pam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 1336848 | ||
| 003 | BD-ChPU | ||
| 005 | 20161025105006.0 | ||
| 008 | 790622s1980 ohua b 001 0 eng | ||
| 010 | _a79017114 | ||
| 020 | _a978-0415507714 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.125 _b.N53 1980 |
| 082 | 0 | 0 |
_a658.8 N632m 1980 _222 |
| 100 | 1 |
_aNickels, William G. _92735 |
|
| 245 | 1 | 0 |
_aMarketing communication and promotion / _cWilliam G. Nickels. |
| 250 | _a2nd ed. | ||
| 260 |
_aColumbus, Ohio : _bGrid Pub., _cc1980. |
||
| 300 |
_ax, 528 p. : _bill. ; _c26 cm. |
||
| 440 |
_aGrid series in marketing _97196 |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aCommunication in marketing. _92173 |
|
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1028 _d1028 |
||